Journal of Intellectual Property Law & Practice Advance Access published online on October 27, 2009
Journal of Intellectual Property Law & Practice, doi:10.1093/jiplp/jpp170
© The Authors (2009). Published by Oxford University Press. All rights reserved.
‘Intellectual Property League’: the importance of IP in the Indian Premier League
Legal context and key points: The Indian Premier League has gained immense popularity since it was launched by the Board of Control for Cricket India in 2008. The IPL as it is popularly known has a brand value of more than US$ 2 billion. Keeping this statistic in mind, the authors seek to explain the nuances of protecting IP in cricket. IP as we all know is the most important asset for any enterprise in the 21st century and enterprises with good IP protection systems have reaped huge profits.
Practical significance: As the name suggests, this article gives the reader an insight on what all should a cricket franchise do and what they have done till now to protect the intangible asset which may not be visible to the eye, but is the most important and vulnerable of them all.
Correspondence: * RD Ryder, a partner with Kochhar & Co., heads the Technology and Media Law Practice. He is the author of Guide to Cyber Laws—the Information Technology Act, 2000, E-Commerce, Data Protection and the Internet and has written extensively in the area of intellectual property and information technology. He can be reached at rodney.ryder{at}kochhar.com. A Madhavan, a member of Scriboard Knowledge Solutions Pvt. Ltd, an IP IT consultancy firm and a student of Gujarat National Law University, India. His areas of interest are IP and information technology laws. He can be reached at ashwin{at}scriboard.com. The authors would like to thank Mr Byomakesh Nayak, student of Gujarat National Law University for his help in drafting the article. The authors would like to thank Byomakesh Nayak for his help in drafting the article.