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Journal of Intellectual Property Law & Practice Advance Access originally published online on December 19, 2006
Journal of Intellectual Property Law & Practice 2007 2(1):12-15; doi:10.1093/jiplp/jpl202
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© The Authors (2007). Published by Oxford University Press. All rights reserved

Current Intelligence

It may look or smell like a ‘free ride’ but it is not ‘unfair competition’

Darren Meale, Associate1 and Mark Shillito, Partner2
1 Herbert Smith LLP
Email: darren.meale{at}herbertsmith.com
2 Herbert Smith LLP
Email: mark.shillito{at}herbertsmith.com

L'Oréal S.A, Lancôme Parfums et Beauté & Cie and Laboratoire Garnier & Cie v Bellure NV and others [2006] EWHC 2355 (Ch), Lewison J, 4 October 2006

‘Free-riding’ on another product's reputation and benefiting from the efforts put into promoting it can amount to trade mark infringement, even without much apparent damage to that product, but the law of passing off does not support claims of unfair competition where no deception or misrepresentation is involved.


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