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Journal of Intellectual Property Law & Practice 2006 1(12):751-753; doi:10.1093/jiplp/jpl167
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Published by Oxford University Press. All rights reserved

Current Intelligence

Who's the bigger McBrat? When trade mark protection strategies overstep the mark

Amanda McBratney
McCullough Robertson Lawyers Brisbane, Australia

US burger giant McDonald's Corporation suffered a comprehensive and very public loss at the hands of Malcolm McBratney (a partner in the IP Group of Australian law practice McCullough Robertson), raising questions as to why that corporation should have initiated and continued the proceedings in the first place.


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